The idea for this blog post came from me looking through the search terms that my website was receiving traffic from and i thought I would create an article to match the term- seems with a bit of research there is an poorly written article already out there, this post is going to share my knowledge and how I have gone about trying to get clients using SEO.
I am not going to give you basic SEO information like keyword research or where to put keywords, this post is more a strategy in how to target specific customers.
Step one- Identify what you offer and what services your looking clients for
What works best in SEO is highly targeted key term selection- if you are an accountant looking new clients- “accountant” would be a very competitive term rather than a specific service “Sole Trader Income Tax Preparation” which is a specific term and would be less competitive.
When you know specifically what services you offer the next step is to research which key terms to target. You can type the services you offer into somewhere like Google Keyword Tool which will give you an idea of what people are searching for and give you some idea of terms you should be targeting. Every key term should then be put into a google search to identify how competitive the term is
Step two- Build Pages
The next step in the process is to take your key services key term and build pages explaining the service you offer and why a potential client should use your organisation.
I did this with justni.com and specifically a page like facebook apps developer which targets the service I offer. My Ideal client for this is a design agency who may not have the technical skills that facebook apps require but have a client interested in developing an app.
Step Three – Setup a blog and write about your sector/area
As you can see, I have setup this blog on the sub domain of this website, but every post and page still links back to my main site, therefore any Google juice or burst in traffic I get to the blog is fed on to the main website. You do not have to write about your sector- you can post videos or pictures- an excellent example of a success story of this is wine library tv where @garyvee made 1000 videos about wine and became an internet celebrity (having almost 900k followers on twitter) while starting out with a camera and nothing else.
Step four- Include a call to action
When a user is browsing your page they should see something to click on where they can either contact you or find your contact details. I created a bold black button for this website on the right hand side which directs people to my contact page.
Do not leave it up to the user to find your contact details, make it bold, make it call out at the user- this will increase your conversion rate and in turn increase your leads generated.
Step five- KILLER no1 TIP for SEO-
Create great content! that’s it… if you can create great content that people want to share, thats 90% of the battle- if your rinsing other peoples content and trying to take the copy and paste approach- it will not work. Users/consumers like new, fresh and innovative ideas, that’s why the godfather isn’t stuck at Amazon’s no.1 spot all the time- people like new things! Gary Vaynerchuck won because he created fun and innovative content around wine which people perceive as a stuck up sector. My favourite episode was where Gary compared what wine went with breakfast cereal- see it here- There ya go.. a point just proved.
Step six – Persist and Persevere
SEO is a slow process- like life, the older the person the wiser the person is (meant to be). Google ranks content using this same principle, as your domain/content ages it will rank higher than new or fresh content. Unless your domain carries a lot of authority, new content will take a while to rank.
If you add one post a week for a year, you will have 52 posts by a year end- if each posts receives 4 hits a week = that’s 208 a week! For my business, one enquiry a week would keep my business going, usually much less than this. For any small business 1000/hits per month to their Blog is an ample amount of traffic to keep them going
Fine me on twitter at @yrecruit_chris
Nice Article , “Step Three – Setup a blog and write about your sector/area” is very helpful for me .Keep Posting
search engine optimization company
Great Article. I like your step 4. Such a great article. Your post is very informative for us. I like your blog because your posts are very informative me.
Software Testing