When delivering strategy for brands its often interesting to see other brands posting first thing in the morning. I find this often quite alarming, it usualy means that someone was working late on that killer article and cant wait to get it posted as soon as they get up/into work.
Does it make a difference what time I post at?
Think of this way, if you have 40 friends who post 1 message complaining about the day they are having between office hours, by the time people actually get home from work, sit down and read what is happening in the world of Facebook your message that you posted first thing in the morning has slowly dropped of the news items or pages.
Identifying when to post Facebook updates
Put yourself in your target shoes! If your brand is reaching out to consumers and not business do a simple test. This is based on the theory that most people work from 9-5 and are not facebook addicts using it all the time (like myself).
Login to facebook first thing in the morning and count how many friends are signed into facebook using facebook chat. Then when you get home from work around 6 (if your working office hours) check again to see how many people are logged in again. Unless you have some crazy friends, most people are logged in to Facebook between the hours of 6-11 in the evening.
This is my tip- post your content at half 6 while people are chilling and relaxing after a hard day working.